A STORY THAT STARTED IN 2010
.. It all started with founder, Birgit Kool..
In 2010 Birgit released her first fashion collection and 12 followed. She did it all - sewing, competing, and organizing personal fashion shows. Designing clothes is in her blood, as her grand grandmother, grandmother, and mother were dressmakers.
In 2016 she stepped into the fitness industry, shortly after becoming a personal trainer and Zumba instructor. A healthier lifestyle became important part of her life.
In 2017 Birgit Kool's friend mentioned that she has difficulties with finding sportswear for her body. It was the first seed for Fennecfit and soon after it became Birgit's mission to support every women's journey.
2018 - SUPPLIER SELECTION
Year of defining the brand
Supplier selection did not happen overnight. We had criteria to find a supplier from Europe that is easily accessible to us, but most importantly, being regulated by European laws.
Through that, we made sure that all the items created by Fennecfit have been regulated by defined European labor laws and ethically in the right conditions. We are thrilled to say that we met our first milestone.
2019 - OUR FIRST COLLECTION
The start of Fennecfit
The first collection was released in March 2019. Since day one, all the designs have been created in-house by the founder in collaboration with the market experts.
A SMALL BUSINESS WITH SKILLED TEAM
Fennecift is located in Estonia and Denmark.
FOUNDER & CEO; DESIGNER
The heart and an eye behind Fennecfit, Birgit Kool. Quality and an eye for detail runs in her blood. Her commitment to health and fitness is the reason Fennecfit was founded.
She believes in opportunities, not limits. Risk-taking and not settling. She believes that everyone has the power to improve from within. Her goal is to help you push the boundaries of what’s deemed to be possible with Fennecfit.
CO-FOUNDER & CMO
Robin has been Fennecfit's official go-to photo- and videographer since July 2020. In May 2021, we were in the middle of plaaning our next photoshoot and between planning, Birgit mentioned expanding the team. It was an immediate match! Then and there, Robin joined as CMO.
Robin has an eye for detail. He tells unique stories through videos and pictures. He captures our story and is responsible for our SoMe and creativity.